Can you quantify the culture of a generational cohort? This two-part series dives into that question and kicks off with a conversation with Andrew Roth, founder and CEO of dcdx, a Gen Z research and strategy firm. We chat about how Andrew and the dcdx team are leading a community of Gen Zers to develop better insights to support brands and organizations to truly understand Gen Z culture.
You can listen to Episode 40 below.
Be sure to stay up to date with Andrew and dcdx’s work by following along on the following platforms:
