If you've been following along on my social media, you might have noticed I took a trip to Brazil last month. While I love some international vacation time, going to Brazil was actually Gen Z-related! Corey and I recently collaborated on some Generation Z research with a team in Brazil.
In this episode, we chat about how it all started and reflected on the time we spent in Brazil. Between fascinating research, the wonderful people we met, and the beautiful culture of Brazil, it was an experience like none other.